Building Brand Equity via Product Quality

Building Brand Equity via Product Quality

Herrmann, Andreas, Huber, Frank, Shao, Alan T., Bao, Yeqing
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Volume:
18
Language:
english
Journal:
Total Quality Management & Business Excellence
DOI:
10.1080/14783360701240030
Date:
July, 2007
File:
PDF, 236 KB
english, 2007
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