An empirical study of luxury brand marketing effectiveness...

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook

Dhaoui, Chedia
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
5
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2014.907605
Date:
July, 2014
File:
PDF, 395 KB
english, 2014
Conversion to is in progress
Conversion to is failed