Do customized service packages impede value capture in industrial markets?
Steiner, Michael, Eggert, Andreas, Ulaga, Wolfgang, Backhaus, KlausVolume:
44
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-014-0410-9
Date:
March, 2016
File:
PDF, 457 KB
english, 2016