Ethnocentric tendencies of Indian consumers: impact on...

The International Review of Retail Distribution and Consumer Research 2011 / 09 Vol. 21; Iss. 4

Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products

Kumar, Archana, Fairhurst, Ann, Kim, Youn-Kyung
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Volume:
21
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2011.595496
Date:
September, 2011
File:
PDF, 245 KB
english, 2011
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