Multi-focused strategy in value co-creation with customers:...

International Journal of Production Economics 2011 Vol. 132; Iss. 1

Multi-focused strategy in value co-creation with customers: Examining cumulative development pattern with new capabilities

Xiang Zhang, Chen Ye, Rongqiu Chen, Zhaohua Wang
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Volume:
132
Year:
2011
Language:
english
Pages:
9
DOI:
10.1016/j.ijpe.2011.03.019
File:
PDF, 222 KB
english, 2011
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