Managing customer relationship management projects: The...

International Journal of Project Management 2010 Vol. 28; Iss. 4

Managing customer relationship management projects: The case of a large French telecommunications company

Adel Beldi, Walid Cheffi, Prasanta K. Dey
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Volume:
28
Year:
2010
Language:
english
Pages:
13
DOI:
10.1016/j.ijproman.2009.12.004
File:
PDF, 249 KB
english, 2010
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