Using “Relationship Marketing” Theory to Develop a Training...

Journal of Marketing for HIGHER EDUCATION 2001 / 06 Vol. 10; Iss. 4

Using “Relationship Marketing” Theory to Develop a Training Model for Admissions Recruiters

Gyure, James F., Arnold, Susan G.
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Volume:
10
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v10n04_03
Date:
June, 2001
File:
PDF, 168 KB
english, 2001
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