The community brand paradigm: A response to brand...

Journal of Marketing Management 2013 / 05 Vol. 29; Iss. 7-8

The community brand paradigm: A response to brand management's dilemma in the digital era

Quinton, Sarah
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2012.729072
Date:
May, 2013
File:
PDF, 211 KB
english, 2013
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