Is your package an effective communicator? A normative...

Journal of Marketing Communications 1998 / 01 Vol. 4; Iss. 4

Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging

Underwood, Robert L., Ozanne, Julie L.
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Volume:
4
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/135272698345762
Date:
January, 1998
File:
PDF, 230 KB
english, 1998
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