L'utilisation de la peur dans un contexte de marketing...

L'utilisation de la peur dans un contexte de marketing social: etat de l'art, limites et voies de recherche

Gallopel-Morvan, K.
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Volume:
21
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737010602100403
Date:
December, 2006
File:
PDF, 183 KB
french, 2006
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