Marketing Maps: Illustrating How Marketing Works

Journal of Marketing for HIGHER EDUCATION 2004 / 01 Vol. 13; Iss. 1-2

Marketing Maps: Illustrating How Marketing Works

Gyure, James F., Arnold, Susan G.
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Volume:
13
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v13n01_05
Date:
January, 2004
File:
PDF, 699 KB
english, 2004
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