[IEEE 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - Athens, Greece (2010.06.13-2010.06.15)] 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) - What Factors Contributed to the Success of Apple's iPhone?

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