Interactive effects of marketing strategy formulation and...

Journal of Marketing Management 2013 / 08 Vol. 29; Iss. 11-12

Interactive effects of marketing strategy formulation and implementation upon firm performance

Ramaseshan, B., Ishak, Asmai, Kingshott, Russel P. J.
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.796319
Date:
August, 2013
File:
PDF, 317 KB
english, 2013
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