Managing brands and customer engagement in online brand communities
Aksoy, Lerzan, Wirtz, Jochen, den Ambtman, Anouk, Bloemer, Josée, Horváth, Csilla, Ramaseshan, B., van de Klundert, Joris, Gurhan Canli, Zeynep, Kandampully, JayVolume:
24
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564231311326978
Date:
June, 2013
File:
PDF, 369 KB
english, 2013