Viewer Responses to Character Race and Social Status in...

Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class

Hoplamazian, Gregory J., Appiah, Osei
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Volume:
34
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2013.754709
Date:
February, 2013
File:
PDF, 2.32 MB
english, 2013
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