Coupon redemption behaviour: a Malaysian cross-segment...

Marketing Intelligence & Planning 2014 / 01 Vol. 32; Iss. 1

Coupon redemption behaviour: a Malaysian cross-segment investigation

J. Kitchen, Philip, Faridah Syed Alwi, Sharifah, Che-Ha, Norbani, Yee Lim, Pei
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Volume:
32
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-05-2013-0089
Date:
January, 2014
File:
PDF, 262 KB
english, 2014
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