The Antecedents of Consumers’ Negative Attitudes Toward SMS...

The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study

Luna Cortés, Gonzalo, Royo Vela, Marcelo
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Volume:
13
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2013.826553
Date:
July, 2013
File:
PDF, 298 KB
english, 2013
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