The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study
Luna Cortés, Gonzalo, Royo Vela, MarceloVolume:
13
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2013.826553
Date:
July, 2013
File:
PDF, 298 KB
english, 2013