[IEEE 2011 Tenth International Conference on Mobile Business, ICMB - Como, Italy (2011.06.20-2011.06.21)] 2011 10th International Conference on Mobile Business - Mobile Internet Monetization: A Methodology to Monitor in Real Time the Cellular Subscriber Transactional Itinerary, from Mobile Advertising Exposure to Actual Purchase
Hermet, Gerard, Combet, JacquesYear:
2011
Language:
english
DOI:
10.1109/icmb.2011.20
File:
PDF, 486 KB
english, 2011