The Influence of Relational Embeddedness on the Formation and Performance of Social Franchising
Zafeiropoulou, Fiori A., Koufopoulos, Dimitrios N.Volume:
20
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2013.747861
Date:
April, 2013
File:
PDF, 2.96 MB
english, 2013