University Marketing: A Professional Service Organization...

University Marketing: A Professional Service Organization Perspective

Licata, Jane, Frankwick, Gary L.
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Volume:
7
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v07n02_01
Date:
July, 1996
File:
PDF, 1.04 MB
english, 1996
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