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[IEEE International Conference on the Management of Mobile Business (ICMB 2007) - Toronto, ON, Canada (2007.07.9-2007.07.11)] International Conference on the Management of Mobile Business (ICMB 2007) - Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
Pousttchi, Key, Pousttchi, Key, Wiedemann, Dietmar G., Wiedemann, Dietmar G.Year:
2007
Language:
english
DOI:
10.1109/ICMB.2007.61
File:
PDF, 250 KB
english, 2007