Applying transaction utility theory to sales promotion –...

Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction

McNeill, Lisa S., Fam, Kim Shyan, Chung, Kim
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Volume:
24
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2013.830637
Date:
March, 2014
File:
PDF, 153 KB
english, 2014
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