Synergies of Promotional Products and Print Advertising in...

Synergies of Promotional Products and Print Advertising in Building Brand Equity for a New Brand

McCarthy, Michael S., Fram, Eugene H.
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Volume:
14
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490802501661
Date:
December, 2008
File:
PDF, 1.97 MB
english, 2008
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