Targeting the parents through the children in the golden...

Journal of Italian Cinema and Media Studies 2015 / 03 Vol. 3; Iss. 1

Targeting the parents through the children in the golden age of Italian television advertising: The case of Carosello

Annunziato, Sarah, Fiumara, Francesco
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Volume:
3
Language:
english
Journal:
Journal of Italian Cinema & Media Studies
DOI:
10.1386/jicms.3.1-2.11_1
Date:
March, 2015
File:
PDF, 477 KB
english, 2015
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