L'usage des emotions negatives en communication de sante...

Recherche et Applications en Marketing 2014 / 10 Vol. 29; Iss. 4

L'usage des emotions negatives en communication de sante publique : Etude des effets de la peur, la culpabilite et la honte

Becheur, I., Valette-Florence, P.
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Volume:
29
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/0767370114538901
Date:
October, 2014
File:
PDF, 650 KB
french, 2014
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