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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia, Thiesbrummel, Christoph, Henneberg, Stephan C., Naudé, PeterVolume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.07.010
Date:
March, 2015
File:
PDF, 1.98 MB
english, 2015