An integrated model for extending brand based on fuzzy ARAS...

Journal of Business Economics and Management 2014 / 05 Vol. 15; Iss. 3

An integrated model for extending brand based on fuzzy ARAS and ANP methods

Zamani, Mahmoud, Rabbani, Arefeh, Yazdani-Chamzini, Abdolreza, Turskis, Zenonas
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Volume:
15
Language:
english
Journal:
Journal of Business Economics and Management
DOI:
10.3846/16111699.2014.923929
Date:
May, 2014
File:
PDF, 1.42 MB
english, 2014
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