Lead-users in marketing: Questions and new psychometric...

Recherche et Applications en Marketing (English Edition) 2013 / 12 Vol. 28; Iss. 4

Lead-users in marketing: Questions and new psychometric contributions

Vernette, E., Beji-Becheur, A., Gollety, M., Hamdi-Kidar, L.
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Volume:
28
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570713511911
Date:
December, 2013
File:
PDF, 984 KB
english, 2013
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