Forms of Competition and Outcomes in Dual Distribution...

Marketing Science 2015 / 01 Vol. 34; Iss. 1

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective

Sa Vinhas, Alberto, Heide, Jan B.
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Volume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2014.0880
Date:
January, 2015
File:
PDF, 310 KB
english, 2015
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