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Marketing MasterclassThe rigours of regulatory approval: Successfully navigating a pharmaceutical brand name through the global regulatory environment
Ellerin, Beatrice, Breen, JohnVolume:
7
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5050089
Date:
June, 2007
File:
PDF, 120 KB
english, 2007