Building online brand communities: Exploring the benefits,...

Journal Of Vacation Marketing 2012 / 07 Vol. 18; Iss. 3

Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector

Hede, A.-M., Kellett, P.
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Volume:
18
Language:
english
Journal:
Journal of Vacation Marketing
DOI:
10.1177/1356766712449370
Date:
July, 2012
File:
PDF, 225 KB
english, 2012
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