Developing a Conceptual Model of Brand Equity in the Hotel...

Journal of Quality Assurance in Hospitality & Tourism 2010 / 08 Vol. 11; Iss. 3

Developing a Conceptual Model of Brand Equity in the Hotel Industry Based on Aaker's Perspective

Sun, Lucia (Bongran), Ghiselli, Richard F.
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Volume:
11
Language:
english
Journal:
Journal of Quality Assurance in Hospitality & Tourism
DOI:
10.1080/1528008X.2010.483417
Date:
August, 2010
File:
PDF, 156 KB
english, 2010
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