[IEEE 2012 9th International Conference on Service Systems and Service Management (ICSSSM 2012) - Shanghai, China (2012.07.2-2012.07.4)] ICSSSM12 - A study on the operation mechanism of website brand equity based on S-O-R paradigm
Fan, Xiaoping, Tian, Xiaojing, Xiao, SijunYear:
2012
Language:
english
DOI:
10.1109/icsssm.2012.6252301
File:
PDF, 412 KB
english, 2012