I Approve This Message: Effects of Sponsorship, Ad Tone,...

Mass Communication & Society 2011 / 09 Vol. 14; Iss. 5

I Approve This Message: Effects of Sponsorship, Ad Tone, and Reactance in 2008 Presidential Advertising

Meirick, Patrick C., Nisbett, Gwendelyn S.
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Volume:
14
Language:
english
Journal:
Mass Communication and Society
DOI:
10.1080/15205436.2010.530381
Date:
September, 2011
File:
PDF, 321 KB
english, 2011
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