Predicting Customer Value Using Clumpiness: From RFM to...

Marketing Science 2015 / 03 Vol. 34; Iss. 2

Predicting Customer Value Using Clumpiness: From RFM to RFMC

Zhang, Yao, Bradlow, Eric T., Small, Dylan S.
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Volume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2014.0873
Date:
March, 2015
File:
PDF, 856 KB
english, 2015
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