The Impact of Brand Extension on the Parent Luxury Fashion...

The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo

Stankeviciute, Rasa, Hoffmann, Jonas
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Volume:
1
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2010.10593064
Date:
May, 2010
File:
PDF, 1.25 MB
english, 2010
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