![](/img/cover-not-exists.png)
The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo
Stankeviciute, Rasa, Hoffmann, JonasVolume:
1
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2010.10593064
Date:
May, 2010
File:
PDF, 1.25 MB
english, 2010