The Influence of Music on Perceptions of Brand Personality,...

Journal of Hospitality Marketing & Management 2008 / 5 Vol. 16; Iss. 3

The Influence of Music on Perceptions of Brand Personality, Decor, and Service Quality: The Case of Classical Music in a Fine-Dining Restaurant

Magnini, Vincent, Thelen, Shawn
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Volume:
16
Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/10507050801946866
Date:
May, 2008
File:
PDF, 60 KB
english, 2008
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