Integrated marketing communications: How can we measure its...

Journal of Marketing Communications 2012 / 04 Vol. 18; Iss. 2

Integrated marketing communications: How can we measure its effectiveness?

Reinold, T., Tropp, J.
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Volume:
18
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2010.489334
Date:
April, 2012
File:
PDF, 229 KB
english, 2012
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