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CRITICAL INCIDENTS IN TOURISM: FAILURE, RECOVERY, CUSTOMER SWITCHING, AND WORD‐OF‐MOUTH BEHAVIORS
Swanson, Scott R., Hsu, Maxwell K.Volume:
26
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548400902864800
Date:
April, 2009
File:
PDF, 280 KB
english, 2009