Can Price Promotions Improve Tourist Loyalty to Tour...

Can Price Promotions Improve Tourist Loyalty to Tour Operators?

Martínez, Sara Campo, Guillén, María Jesús Yagüe
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Volume:
14
Language:
english
Journal:
Journal of Hospitality & Leisure Marketing
DOI:
10.1300/J150v14n04_03
Date:
July, 2006
File:
PDF, 1.02 MB
english, 2006
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