Receptivity to advertising messages and desired shopping...

Receptivity to advertising messages and desired shopping values

Kim, Hye‐Young, Kim, Youn‐Kyung
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Volume:
14
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260701782168
Date:
December, 2008
File:
PDF, 289 KB
english, 2008
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