![](/img/cover-not-exists.png)
Receptivity to advertising messages and desired shopping values
Kim, Hye‐Young, Kim, Youn‐KyungVolume:
14
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260701782168
Date:
December, 2008
File:
PDF, 289 KB
english, 2008