Comparing retailer purchase patterns and brand metrics for...

Journal of Marketing Management 2014 / 03 Vol. 30; Iss. 3-4

Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing

Dawes, John, Nenycz-Thiel, Magda
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.813576
Date:
March, 2014
File:
PDF, 218 KB
english, 2014
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