Effects of the Big Five Brand Personality Dimensions on Repurchase Intentions: Using Branded Coffee Chains as Examples
Lin, Yi-Chin, Huang, Pei-WenVolume:
15
Language:
english
Journal:
Journal of Foodservice Business Research
DOI:
10.1080/15378020.2012.650509
Date:
January, 2012
File:
PDF, 150 KB
english, 2012