Communication, cognition and involvement: a theoretical...

Communication, cognition and involvement: a theoretical framework for advertising

Chaudhuri, Arjun, Buck, Ross
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
3
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/135272697345998
Date:
January, 1997
File:
PDF, 211 KB
english, 1997
Conversion to is in progress
Conversion to is failed