Electronic Word-of-Mouth in B2C Virtual Communities: An Empirical Study from CTrip.com
Li, Guoxin, Elliot, Statia, Choi, ChrisVolume:
20
Language:
english
Journal:
Journal of Global Academy of Marketing Science
DOI:
10.1080/12297119.2010.9707352
Date:
September, 2010
File:
PDF, 1.03 MB
english, 2010