Customer Responses to Channel Migration Strategies Toward the E-channel
Trampe, Debra, Konuş, Umut, Verhoef, Peter C.Volume:
28
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2014.05.001
Date:
November, 2014
File:
PDF, 723 KB
english, 2014