A Cross-Cultural Analysis of Ethnocentrism in China, India, and Taiwan
Pereira, Arun, Hsu, Chin-Chun, Kundu, SumitVolume:
15
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v15n01_05
Date:
July, 2002
File:
PDF, 579 KB
english, 2002