Anthropomorphic responses to new-to-market logos

Journal of Marketing Management 2013 / 01 Vol. 29; Iss. 1-2

Anthropomorphic responses to new-to-market logos

Payne, Collin R., Hyman, Michael R., Niculescu, Mihai, Huhmann, Bruce A.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.770413
Date:
January, 2013
File:
PDF, 483 KB
english, 2013
Conversion to is in progress
Conversion to is failed