Conceptualising the management of packaging within new...

Conceptualising the management of packaging within new product development

Simms, Christopher, Trott, Paul
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Volume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2012-0733
Date:
November, 2014
File:
PDF, 767 KB
english, 2014
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