The Effects of Advertising Spending on Satisfaction: A...

The Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries

Ha, Hong-Youl, Muthaly, Siva
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Volume:
30
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2008.10505250
Date:
September, 2008
File:
PDF, 1020 KB
english, 2008
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